The Blurred Lines Between KOLs and DOLs
Since healthcare marketing began, opinion leaders have been the go-to authorities healthcare marketers seek out to spread awareness and even expert advice on new therapies and disease state research. Today, there are two types of opinion leaders: key opinion leaders (KOLs) and digital opinion leaders (DOLs)....
A Tale of Two DOL Approaches
When nearly all in-person meetings were cancelled in the Spring of 2020, digital opinion leaders (DOLs) went instantly from side players to center stage. DOLs are masters of scientific communication in the digital space. They are often doctors, but are sometimes nurses or nurse practitioners or physician...