medical storytelling Tag

Designing HCP Behaviors

Designing HCP BehaviorsAmong the buzzwords on the tip of every healthcare marketer’s tongue these days is behavioral design. For years, we’ve known that one of the keys to creating greater value for our clients is to change their customers’ behaviors. And for years, the best way to do that has remained elusive. With...

Introducing Our New Chief Science Officer

Avant Healthcare, a promotional medical education agency, today announced that Arun Divakaruni, Ph.D., has joined the company as the agency’s first-ever Chief Science Officer.Most recently with the Weber Shandwick agency in Chicago, Divakaruni brings a strong scientific and medical storytelling background to Avant...