Designing HCP Behaviors
Designing HCP BehaviorsAmong the buzzwords on the tip of every healthcare marketer’s tongue these days is behavioral design. For years, we’ve known that one of the keys to creating greater value for our clients is to change their customers’ behaviors. And for years, the best way to do that has remained elusive. With...
Top Five Speaker Programming Trends for 2020
Top 5 Speaker Programming Trends for 2020The death of speaker programs has been greatly exaggerated. Today, speaker programs still hold pride of place in a pharma company’s peer-to-peer marketing strategy. There’s nothing quite like hearing from a trusted expert and HCPs around the country still listen to the top...